15 February 2017
Understanding response rates by media channel is a vital component of marketing and media planning. If you know the response rates, media costs and likely conversion […]
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2 October 2016
What response rates can you expect from Direct Mail? Warm Direct Mail – mailings to your active customer file: In our experience, warm direct mail, i.e. DM […]
9 January 2015
We’re often asked to forecast or estimate campaign response rates, especially in DRTV. Here are some guidelines for those who want them: Set 1 – DRTV […]