Advertising Response Rates by Channel

February 15, 2017By Simon FosterAdvertising Evaluation Training, Direct Mail Training, Direct Marketing Training, Media Planning Training No Comments

Understanding response rates by media channel is a vital component of marketing and media planning. If you know the response rates, media costs and likely conversion rates of each channel you are using, you can forecast the ROI of your planned activity – before you spend any budget. This helps to de-risk your marketing activity … Read More

DRTV Response Rates

January 9, 2015By Simon FosterDRTV Training, Media Buying Training, Media Evaluation Training, Media Planning Training, TV Media Planning Training

We’re often asked to forecast or estimate campaign response rates, especially in DRTV. Here are some guidelines for those who want them: Set 1 – DRTV Phone Response Rates (high to low range as a percentage of total impacts) DRTV Type 1 – Hard Hitters – these DRTV hard hitters, with no-nonsense creative, usually on … Read More