2 July 2018
Whilst the endeavours of Les Binet and Peter Field have helped the industry make huge strides in how it looks at advertising effectiveness, and particularly the […]
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28 June 2018
Paid Media is any communications media “space” that you have to buy from a media owner. Typically this would include TV, outdoor, press and magazines, cinema, […]
27 June 2018
Not everyone has a large advertising budget so here are 30 free or low cost ways to increase your web site traffic: Make sure your site […]
22 June 2018
The basic formula for calculating return on investment in marketing (ROMI, aka ROI) is: [[sales-costs]/marketing costs] Where: Sales is the Revenue generated from marketing activity recorded […]
19 June 2018
Brand advertising techniques are very different to direct response advertising techniques. Even when you are running an integrated multi-channel campaign it is important to understand the […]
17 June 2018
Your marketing plan is an important document, it will help convince others that your business is viable, it will show that you have a plan to […]
16 June 2018
Introduction This article outlines the case for considering Permission as the 8th P in the marketing mix. It is slightly lighthearted as I wouldn’t presume myself […]
6 June 2018
A quick thought for those who want a simple definition of marketing. There are a number of definitions of marketing. Here are a few of the […]
22 April 2018
When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV […]
18 April 2018
The sales funnel is one of the most powerful conceptual tools in marketing. It gives marketers the ability to contextualise how consumers move from being unaware […]