19 March 2024
Let’s take a closer look at why brand fame is such an important part of building brands In this POV originally written for mSix […]
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1 March 2022
I recently wrote this piece for an m/SIX newsletter – it summarises the contribution of six people to the development of marketing effectiveness. SIX pioneers of […]
29 January 2018
As we saw in the “what is a TVR” post a TVR is a percentage of a given target audience in a given geographic base. But […]