Marketing Strategy - MarketingIQ

What are the 4Ps of the Marketing Mix

May 13, 2023By Simon FosterMarketing Effectiveness, Marketing Training, Media Evaluation, MMM

The 4Ps are one of the key concepts that underpin marketing strategy and tactics. The Ps stand for Product, Price, Place and Promotion. They were conceptualised by the distinguished US marketing and research academic, E Jerome McCarthy. Before we look at the 4Ps in detail let’s summarise the difference between strategy and tactics: Strategy: Sets … Read More

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