Advertising Response Rates by Channel

February 15, 2017By Simon FosterAdvertising Evaluation, Direct Mail, Direct Marketing Training, Media Planning No Comments

Understanding response rates by media channel is a vital component of marketing and media planning. If you know the response rates, media costs and likely conversion rates of each channel you are using, you can forecast the ROI of your planned activity – before you spend any budget. This helps to de-risk your marketing activity … Read More