What is TV attribution modelling?

July 5, 2018By Simon FosterDirect Marketing Training, DRTV Training, Media Buying Training, Media Evaluation Training, TV Media Planning Training No Comments

TV attribution modelling is an analytical process used to assign web or phone response to TV spots. When this analysis has been undertaken it is possible to aggregate all the spots and matched response into a database and report which TV channels, days of week, times of day and creative edits are most responsive or … Read More