Is Social Media CRM’s new platform?

May 6, 2011By Simon FosterCRM Training, Customer Analytics Training, Digital Media Training, Social Media Training

For many years CRM has been a “direct” channel delivering one way communications to customers. Now, with the advent and maturity of social media networks brands have the opportunity to engage in more balanced and cohesive discussion with customers and consumers. Social media with its wide accessibility and easy to use functionality offers brands a … Read More