7 January 2014
The question of sales generation is a growing problem for social media. Despite all the hype, it’s almost impossible to find any conclusive cross-category evidence that social […]
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13 March 2013
Here’s a selection of must-read selection of adverting media planning and buying books for those working in advertising and communications strategy. If you click the link […]
9 May 2012
Here’s an iron for the fire: “Facebook ‘likes’ do not cause increased brand preference or increased sales so marketing campaigns designed to increase the number of […]