13 March 2013
Here’s a selection of must-read selection of adverting media planning and buying books for those working in advertising and communications strategy. If you click the link […]
- All
- Adspend Forecasts
- Advertising Evaluation
- B2B Marketing
- CO2
- CRM Training
- Customer Analytics
- Digital Media
- Direct Mail
- Direct Marketing Training
- DRTV Training
- Environment
- General
- Market Mix Models
- Marketing Effectiveness
- Marketing Mix Models
- Marketing Training
- Media Buying
- Media Evaluation
- Media Planning
- Media Planning Books
- MMM
- Social Media
- TV Media Planning Training
- Ways of Working
19 October 2010
Measuring ROI in social media is a big concern for marketers as they consider moving budget away from traditional media channels and into social media activity. […]