23 March 2013
If you are an advertiser you may have heard the expressions “programmatic buying”, “real time bidding” and “ad exchanges”. You may be wondering what all this […]
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13 March 2013
Here’s a selection of must-read selection of adverting media planning and buying books for those working in advertising and communications strategy. If you click the link […]
9 May 2012
Here’s an iron for the fire: “Facebook ‘likes’ do not cause increased brand preference or increased sales so marketing campaigns designed to increase the number of […]
20 February 2012
I am amazed that so many people spend so much time defining and discussing social media metrics. Why? Because the answers marketers (and shareholders) want are […]
1 December 2008
Economists have a concept called Diminishing Marginal Utility. This means that each additional time a consumer consumes something they get less satisfaction from consuming it. So, […]